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The KISS Army is the official fan club for the American rock band Kiss, as well as the unofficial name used to refer to Kiss fans in general. It was started unofficially in 1975, by fans Bill Starkey and Jay Evans.
The membership form displayed for the first time what became known as the official Kiss Army logo, which was designed by Dennis Woloch and Vincent DiGerlando of Howard Marks Inc., the advertising agency working with Bill Aucoin and Kiss at that time.
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