Lupe is a pre-Hispanic skeleton created on Aztec and Mayan culture. The aim of Lupe is to show the world from a pre-Hispanic perspective, where death was not seen as a bad event. They saw it as the next path of this world, as the perpetuation and not the end of our existence. This is why Aztec and Mayan culture revered it.
They joined TeeHunter with their TeeSpring collection of t-shirts.