Now available on wesc.com is the new Summer Collection, with the latest styless for men and women. It’s great, you’ll like it. Plus, the WeSC Summer 2012 campaign / lookbook, beautifully shot in Sweden by Anton Renborg, is all about the light. Go outside, enjoy yourself and do so looking good. Featuring WeActivist Moley Talhaoui and WeSC friend Ida Rislöw. The collection features a toned down, coastal (and occasionally nautical) feel throughout. Washed out colour, summer shades, pastels, deck shoes and some key colour pieces such as the Adair jacket to add a splash of brightness to muted blues, whites, stripes and pastels. It’s a striking line, mainly due to its on-trend simplicity. View the full lookbook here and check out highlights below.