Buy Good Shirts, do good. That is the message from the great collaboration between Threadless, UNICEF and some very clever artists (see the video below). The design on each shirt symbolizes the type of aid UNICEF is delivering in the Horn of Africa. 100% of your donation will go to the U.S. Fund for UNICEF to support life-saving relief efforts for children. Prices range from $18.75 for Mosquito Nets to $300,000 for a much needed Cargo Flight. This totally rocks, so go get involved and wear your tee(s) with pride.














Absolutely love this idea. I think a lot of nonprofits could do something similar, to great success.
It’s a neat concept and i like the ‘risk’ they take in offering the highly priced garments. You never know who’ll take a shot and buy one. Would be great if the 300k tee made it into the world records book.
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