Big Fluff are based in London, hand print their own designs on sweatshop-free, fairly traded tees and they even produce our own ladies long tees. Big Fluff just released their Summer 2011 Collection featuring men’s and women’s styles. Scope some lookbook images below and see/purchase the full collection via their website bigfluff.com




















I’m not a big fan of the basic shapes printed huge on the shirts, I guess I fail to see the meaning behind it. I do really dig that first design though, I would wear it.