RIPT Apparel Launches Offering Exclusive, Limited Edition Tshirts

Hey Tee Hunters! Here is the latest buzz on a rad new company just launching! A new t-shirt webstore www.RIPTApparel.com was launched today and it poses a real competitive threat to the established teefury.com! Definately some exciting stuff going on! Especially seeing as their launch design “More Trees For Birds” is so damn awesome.

RIPT Just Launched!

RIPT Apparel promotes artists and designers by selling a new shirt every day for an undeniably affordable price of $10 per tee. Featuring shirts designed by new and established artists, each design is only available for only 24 hours. The shirts are made to order and the design will move to the site’s t-shirt graveyard where it will ‘rest in peace’ after its limited lifespan. A spokesman for the company said, “The online t-shirt community has exploded and now graphic tees aren’t just found at indie rock shows and Hot Topic, they are everywhere that there is a creative thought. We want to foster this community by giving a new outlet for up-and-coming designers and artists and allowing them the opportunity to get their shirts created without the risk of making a large run.”

RIPT’s aesthetic is focusing on the visual appeal of their contributing artists, while staying away from the common clichés of ‘type tees’ and the like. A company representative said, “We are trying to stay away from t-shirts that are essentially just words used in a clever way. There has to be an illustrative quality to the work. The ‘type tee’ has its place, but it is not with RIPT.” The company also prides itself on being completely artist-friendly. A RIPT representative continued to say, “We let the artists express themselves anyway they like. We don’t have themes or restrictions. We want to harbor a community where artists can showcase their work and collect constructive feedback. We really love seeing all the unique art that is out there and giving it a chance to find a home in someone’s wardrobe.” Some designers that will have shirts available via RIPT include Ryan Clark (Ryanvsclark.com), Nick Beery (Beerymethod.com), and international artists like Melostar from Indonesia, Maxime Francout from Canada, and Matt Lyon from the U.K. with more artists to be announced soon.

RIPT Future Design Examples

RIPT was born between three close friends Paul, TJ, and Matt who knew each other since childhood and through their graduation from Iowa State University.  One of RIPT’s founders, Matt, said, “Starting a business is such an exciting time. Taking a risk and devoting our time and money to RIPT Apparel is one of the most satisfying things that I have ever done. I’m confident in what we are doing, and feel that we can showcase new and upcoming artists that haven’t had a chance to make a big splash yet.”

Some benefits RIPT are going to provide for their artists:
* 1 free shirt (any size), shipped to you priority mail.
* For each shirt we sell the artist gets $1
* We don’t obtain ownership to any rights of any artwork
* Great exposure to the RIPT community.
* Artist Bio featured on homepage the day the artist’s shirt is for sale and on it’s own page in the RIPT graveyard (archive).
* List of email addresses from customers that buy their shirt for them to market to.
* Featured in the Artist Archive section of the website where the communication continues and lives forever.
* RIPT Apparel will utilize its knowledge of social media to promote the artist and their design (ie: widgets, twitter posts, newsletters, advertisements, etc).

To celebrate the launching of RIPT Apparel’s new website, the company will be giving away a free shirt to a randomly selected new community member as they sign up for the newsletter. Head over to www.RIPTApparel.com now for more information